![]() ![]() Its time that companies stop keeping social recruiting at the back burner and experimenting with it when all other means and tools of recruitment fail. Here are few things that you, as a business, get begin with: Rather, this would be a team effort, requiring active contribution from all team members. However, it must be noted that there wont be any clearly-defined guidelines or set of activities with comprehensible responsibilities. There are a number of ways in which these can be achieved however, to attain best results, recruiters need to have strategies that can be implemented concurrently. Using social media effectively for employer branding and talent attraction comes as a cross-functional strategy, where youre trying to achieve two objectives simultaneously. Using Social Media Effectively for Employer Brand Promotion and Talent Attraction Being effective requires a close and vigilant testing, measuring and tweaking of the strategy. The Universum study shows that only 52% of the companies measure their efforts on social channels. Another barrier is not being able to measure the effectiveness of content on social media.So, they also need to be platform specific. What works on Facebook may not work on LinkedIn. Also, there are dozens of social platforms each would require different strategies and types of content to engage talent.Branding on social channels requires a certain level of digital marketing expertise and in-depth industry knowledge – to target passive candidates, showcase employer brand, decide and create content to engage potential talent and scan their digital activities.Therefore, it is obvious for them to feel less competent about how to showcase the employer brand online. Recruiters have recently started considering social media as a useful recruiting tool.And probably, this is one of the reasons as to why they still have a lukewarm response towards using social media for attracting talent.īut this shouldnt come as a surprise. The same report (Jobvites) also shows that recruiters are not very confident of their skills in using social media extensively. The crux of the matter is that employers understand the importance of social media however, they are more concerned about the competence required to use social channels for employer branding and recruiting. Why Social Channels Score So Low Despite Being the Most Useful ? Another recent study conducted by Jobvite showed that around 93% of hiring and HR professionals already use or plan to use social media to boost their hiring efforts. The above graph clearly shows that the recruitment has become much more social in all these years. Universums latest study tracked the social media activities of the 400 largest American companies and revealed the top channels for promoting employer brand: Though the company website is one of the most important online assets, but it comes as the second highest-scoring digital channel and social media is considered the top performer. Its a tool to build awareness, promote company culture, and strengthen reputation and source potential employees. ![]() But over time, brand advocates and talent professionals have realized that social media not only works faster but also better in creating a strong brand affinity. And most wouldnt consider it as a recruiting tool. The interesting dichotomy was that social media was primarily seen as a channel to connect with and engage customers. Social Media is an Excellent Recruitment Tool While social media has been around for couple of years now, they wouldnt tap into its capacity and utilize to look for talent. And they also kept whining about the increasing talent gap. They continued to deploy more traditional channels to create and widen the talent pool for their organizations. Until a few years ago, most talent acquisition experts had declared social media as not-so useful for promoting their employer brand and attracting talent. MK’s Guide Affinity Publisher Tutorial for Beginners Here, we’ve collected some of the best to help you jumpstart projects. Whether you are new to Affinity Publisher or not, great tutorials can help you master specific or general skills to help you make the most of the tool. Use it to combine images and other graphic elements to create outstanding layouts for publishing. It’s a standalone tool that is made for creating printed projects, such as magazines, brochures, posters, and other collateral pieces. 25+ Most Useful Affinity Publisher Tutorials (+ Reviews) in 2023 On:Īffinity Publisher is a powerful design app available for Mac and Windows. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |