![]() Really? Ad Nut has tried this, sleeping on a stash of nuts, but in the morning no magical bounty suddenly appeared. "It is a pleasure to imagine sleeping with money as a pillow," said a Hana Bank official in the release, “I hope this campaign brings fortune to many customers dreaming of striking it rich.” For this reason, many consumers are making wishes in comments on Hana Bank's YouTube, where the campaign advertisement was posted. The campaign contains a meaning that you will dream of winning money, and it will come true. ‘The.WATERMELON’ capitalized on this superstition by creating a pillow made with recycled unfit banknotes, and also used a play on words that sound similar to ‘giving money’ in Korean. Many Koreans think that owning a bank-made item at home can bring wealth to the household. On the other hand, it also simply tries to prey on superstitions around money and good luck, as explained by the agency's marketing materials: ![]() And are banknotes really the big waste problem compared to other polluting materials like plastics? Perhaps if the bills alone were stacked singularly this might be true, but it wouldn't be a mountain of bills seven times the size of Everest. The agency says that if all of Korea's unfit bills were piled up, it would be seven times as tall as Mount Everest. On the one hand, the campaign purports to address a "serious problem" of banknote waste. It's a pillow stuffed with recycled damaged bank notes that intends to give customers 'wealth energy' as they sleep. Given this, Korea's Hana Bank has teamed up with independent agency The Watermelon, to help humans cash, sorry catch, more zzz's by giving them a chance to sleep on a pile of banknotes. Just as Ad Nut can rest easier when the stocks are full, so too are humans said to sleep better knowing they have cash close at hand. in computers), though the old guard is still known to be fond of stashing away cash under their mattresses. Humans have their stashes too, but more predictably tend to store their savings in the bank (i.e. ![]() Yes, there are acorns aplenty in nooks and crannies all over Ad Nut's tree, in places only Ad Nut knows and goes. Like any good squirrel, Ad Nut loves a good stash (no, not stache). ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |